October 9, 2024

Sandobap

Everyday Fashion

For Luxury Brands, Collaborations and Destination Runway Shows Are Paying Off

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For Luxury Brands, Collaborations and Destination Runway Shows Are Paying Off

Collaboration, “hacking,” “swap,” “interaction” — no matter what the powers that be decide to call the partnership between two separately buzzy fashion brands that come together to release an even buzzier product, it continues to be a surefire way to get consumer attention. Same goes for destination runway shows and events, according to the Lyst Index for Q2 2022



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