How to Choose the Best Wholesale Sunglasses for Your Store
Selecting an appealing, quality mix of sunglasses to sell in your retail store requires careful consideration when sourcing wholesale inventory. An effective assortment of sunglass inventory tailored to your target customer base can significantly affect sales growth and maximize profit potential. Good selection criteria ensure sunglass offerings directly resonate with the style preferences and value expectations of your regional shopper demographic.
Evaluate Detailed Customer Demographics
The sunglasses you choose to order should directly appeal to your local customer demographics in terms of popular styles, pricing ranges, and recognizable brands. Thoroughly analyze your target shopper population, including detailed age ranges, specific style preferences per age bracket, general income levels that indicate affordable price points, and even popular colors. Let your customer insights guide your wholesale sunglass selections.
Order a Wide Variety of Frame Styles
Wholesale sunglasses encompass endless styles, colors, and materials at all price points. The experts at Olympic Eyewear recommend carrying a broad range covering cat eye, aviator, wayfarer, oversized, rimless, mirrored lens, and sport designs in proportions appealing to men, women, and children. Keep price points diverse too, from value bulk pack offerings under $10 up to premium brands over $75. Extremely wide variety gives every customer demographic an appealing choice while allowing you to evaluate consumer response to new options. Cast an exceptionally wide inventory net catering to all tastes.
Balancing Fashion and Function
Consumers buy sunglasses for fashion appearance and function like UV ray protection or performance sport capability. Order eye-catching fashion statement pieces with trendy elements like vibrant colors, mirrored lenses, intricate patterns, and subtle logos to attract those seeking stylish accessories. But also carry classics like Ray-Bans and versatile ergonomic sport styles suiting active outdoor lifestyles. The right balance of seasonal fashion finds along with practical athletic function ensures well-rounded variety.
Order Inventory Samples from Suppliers
When evaluating potential new wholesale sunglass suppliers, always order a few sample pieces first to inspect actual product quality beyond website images, brochures, or catalogs. Handling samples allow complete hands-on inspections of frame durability, lens clarity, finish quality and wearability relative to the price being paid. What appears as a decent quality product online could look or feel cheap or flimsy in person once held. Sampling protects against inventory letdowns and false expectations when reviewing wholesale sources.
Require Strong Warranty Coverage
Reputable wholesale sunglass suppliers will guarantee defect-free products and offer to promptly replace any damaged, broken or faulty inventory. Seek sunglass wholesalers that firmly stand behind their products. Fragile components like hinges, bonding, and lenses susceptible to falling out represent manufacturer defects covered under warranty. Choose wholesalers willing to quickly rectify quality issues without requiring returns or only offering partial credit. Strong assurances provide needed inventory recourse.
Calculate Overall Value Metrics
Judge wholesale sunglasses across a combination of factors that constitute overall value beyond merely what styles are trendiest or the absolute cheapest pricing. Elements like frame quality, specialized lens aspects like effective UV protection and polarization, variety of options in frame sizes/colors/finishes and strength of manufacturer defect warranty all impact product value too. Weigh benefits against pricing to accurately determine the best deals across well-rounded metrics. Cheapest pricing points can sometimes mask inadequate quality or lack compelling value beyond low cost.
Conclusion
Finding the right winning mix of wholesale sunglasses involves strategic style selection planning, deep consumer analysis, offering broad demographic and trend variety, balancing fashion with function, inspecting product samples, requiring strong supplier warranties, and weighing overall value received. Employing these sunglass wholesale best practices helps tailor inventory to customer preferences to better maximize sales volumes and profit potential.
