Why Amazon Reviews are Important for Sellers
1) Amazon Safeguards the Trustworthiness of Reviews
Since its inception, Amazon has maintained a strict policy towards safeguarding the trustworthiness of its reviews. Research has also suggested that the algorithm used by Amazon which ranks the product in search results also takes the product reviews and ratings into account.
Amazon has banned sponsored reviews and it shows its commitment to maintaining the quality of reviews and products. Amazon also made a statement that if a seller is detected steering fake or sponsored reviews and ratings, he shall be banned from selling on Amazon. Only this fact is enough to understand the importance of Amazon reviews.
2) Reviews Give Important Market Insight
Amazon selling requires a lot of research. As a seller on Amazon, if you’re looking to add new products to your lineup then Amazon review analysis tool can help you analyze reviews of new products. You can understand what exactly customers want and what are their pain points before launching the product.
Amazon product review is simply a mirror of the consumer’s thoughts relating to that product. The analysis of product reviews can actually help you in understanding consumers’ demands and interests. It would also provide you with marketing intelligence about the type of products that the consumers are more willing to purchase. This valuable insight will also help them better understand their own product and why it may (or may not) be working.
3) Buyers Cherish Online Reviews
To be honest, buyers don’t have much to rely on, regarding the outlook of the product when it comes to buying a product online. This is where product reviews about that product come into play.
Similarly, Amazon reviews work as triggers for better sales. So, the dependence of potential buyers on product reviews is high. This in turn means the number of Amazon customer reviews is one of the deciding factors of product ranking as well as sales ranking.
4) Amazon Product Review Leads to Higher Rankings
Electronics has been the forte of Amazon. The importance of Amazon reviews is really high if you’re selling in the technology segment of the marketplace. Research suggests that 64% of purchases in the technology section are based upon the reviews and ratings of the particular product. Hence, its understandable that while searching for tech products most of the buyers will definitely look for ratings and reviews.
Smart sellers know that Amazon product review and rating always impact on the product rankings in search results. Therefore, higher the reviews and ratings for your product, better will be the product ranking and sales. Keep an eye on product reviews with Amazon review checker software.
5) Amazon Seller feedback Facilitates “Amazon Buy Box” Wins
Winning the Amazon Buy Box is every seller’s wish. Amazon seller feedback is part of customer’s overall shopping experience on Amazon.com and Buy Box winning is influenced by the seller feedback. So, maintain customer satisfaction as your highest priority in order to achieve high seller feedback and rating.
Always look forward to provide the best service to your customer, as every sale made on Amazon is accompanied by a “Seller feedback form”. The negativity or positivity about the product directly impacts the product ranking and listing of the product and the ROI.
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