July 22, 2024


Everyday Fashion

10 ways to elevate your summer style, from fashion trends to beauty must-haves


Whether you’re looking for a new holiday outfit, the perfect dress for a summer wedding or you want to start shopping more sustainably, these are the 10 brands you need to know about for fashion and beauty buys.

Shop sustainable fashion from a Scandinavian label

Gudrun Sjoden

Gudrun Sjöden’s new autumn clothing collection fuses the hues of Old Town, Stockholm, with vibrant Guatemalan craft traditions, into soft quilts, hand-spun wool and supple linen.

This Scandinavian label encourages you to create a green wardrobe with pieces designed to stand the test of time and with the environment in mind, as it uses organic cotton and recycled materials — these are especially present in its series of jacquard-style knitwear. The palette celebrates nature through undyed and muted shades of natural fibres, which blend with plant pigments of indigo and madder.

Classic Scandinavian nep yarn and Indian block prints form statement pieces using the Japanese ‘Boro’ patchwork technique; among these is the ‘Halo’ quilted jacket that’s bound to make you feel cosy and warm. Visit gudrunsjoden.com.

Get your skincare essentials while supporting the planet


Swiss brand DE MOI aims to be one of the key leaders within the ‘conscious beauty’ movement, which encourages social impact, healthy beauty standards and responsible consumption across the cosmetics industry.

Its team comprises passionate changemakers and experts, led by entrepreneur and philanthropist Demee Koch. DE MOI was born out of Demee’s frustration over a lack of brands that create multifunctional, environmentally conscious and cruelty-free products that also give back to society.

Including face, eyelash and eyebrow serums, as well as beauty and wash bars, DE MOI products are available to buy at Life Pharmacy in Selfridges or online at demoi.ch and use the code OFFER15 to get 15% off until 31 October 2022.

Use a subscription service to sample beauty products

Feelunique Beauty Box

If you’re thinking about splashing cash on luxury skincare and beauty products, there’s now an affordable way to try them first and make sure they work for you.

The Feelunique Beauty Box is a subscription service that allows you to buy five deluxe samples worth up to £110, for as little as £11.95 a month. You can choose from a variety of brands and experiment with your beauty, perfecting your skincare routine or revamping your make-up look each month.

This July, you can get your first subscription box for £4.95 (terms and conditions apply) at feelunique.com/beauty-box. Offer valid until 31 July 2022. You can subscribe for three, six or 12 months, or purchase a single box.

Embrace summer’s colours and brighten your wardrobe

Yours Clothing

This summer is all about colours, and plus-size brand Yours Clothing is celebrating the season with its Brights. The brand’s latest collections come in all kinds of eye-popping colours, from fluorescent pink to bright green, giving you the chance to make a statement while sporting summer trends.

The styles are designed to fit and flatter, while covering almost every occasion. Whether it’s an oversized bold pink shirt meant to spice up an everyday look, a stand-out floral dress that’s perfect for Sunday brunch or a white studded sandal that complements a relaxed summer outfit, you’re sure to find what you need to upgrade your wardrobe.

Yours Clothing’s brights are made from quality fabrics (from cottons to linens), with dress sizes ranging from 14 to 40. Shop the trend at yoursclothing.co.uk.

Get creative with accessories that blend fashion with art

Lulu Guinness

Known for her witty and playful creations, British designer Lulu Guinness is celebrating some of her most iconic styles with the eponymous brand’s Collectibles collection. The hand-crafted, limited-edition capsule sees some of the designer’s most famous designs re-issued from the archive.

These include the Birdcage clutch bag — which actually breaks into song when you press a secret button – as well as the equally whimsical Circus Tent and Silver Castle clutch bags; take a closer look and you’ll see Rapunzel with her long, golden hair in the turret of the castle window.

The brand will be continuing with its love for the archive with future re-editions to look out for including the Fan Clutch, and the famous Rose Basket, the original of which is exhibited at the V&A museum. Buy the collection at luluguinness.com/collections/collectibles.

Classically designed clothes with a bold twist


Jigsaw is a modern heritage brand offering curated designs that deliver a wardrobe of sustainable, beautifully constructed classics combined with playful fashion elements.

The brand’s ‘summer icons’ collection embraces the forgotten joy of travel and the frivolity of everyday dress-up. The fabrics are rich and tactile, with organic and sustainable linen taking centre stage — think relaxed suits in neutral tones and dresses in bold florals that can be worn all day, from the beach to the bar.

With the arrival of creative director Jo Sykes, a bolder brand aesthetic has been instilled at Jigsaw. High-quality, versatile clothes that express individual personality are now at the heart of the brand’s philosophy. Shop at jigsaw-online.com.

Revitalise your skin with microcurrent technology


Looking for a way to combat the signs of aging without painful surgery or invasive cosmetic treatments? Microcurrent technology could help. FOREO’s at-home, rechargeable, facial toning device BEAR uses a low-grade electrical current to stimulate facial muscles.

This helps lift, tighten and smooth the skin, while helping boost circulation, resulting in a healthy-looking glow. The tool aims to reduce the appearance of wrinkles across the face, while tackling areas such as the jawline, cheeks, neck and forehead. Find out more about BEAR and the full FOREO range at currentbody.com.

Luxury items at exclusive prices on members-only site


BrandAlley offers up to 80% off designer brands across fashion, beauty, homes, garden and more through daily sales on site and the company’s outlet section, all of which are exclusive to its members.

Its range is carefully curated by its in-house expert buying teams, featuring the likes of Aspinal of London, Gucci, Prada, Reiss, Sophia Webster, Tabitha Simmons, Joseph Joseph, Tom Dixon, Elemis, Caudalie and many more — all at discounted prices. Register for free and get 15% off your first order with the code JOINTHECLUB15 online at brandalley.co.uk.

Offer valid until 17 August 2022 for new customers only when they place their first order worth £75 or more. Some products or brands may be excluded from this offer.

Buy unique fashion pieces from an African heritage brand

Daniel Diyepriye

Daniel Diyepriye is a luxury African heritage fashion house, which launched in 2021. Inspired by Tubonimi Nkari Dokubo, who passed away in April 2020, the brand was later established by his son Daniel Diyepriye, who pays homage to Dokubo’s taste for high quality and impeccable design, which defines the brand’s standard.

The Nkari Collection was named after Dokubo and Nkari, which means “land of abundance” in the language of Kalabari, the Nigerian language spoken by the Ijaw people. This collection is a limited-edition variation of Daniel Diyepriye’s most popular pieces: waxed leather jigsaw bags.

Two other collections include the Tiny tote, which is a spin on the best-selling Ibukun bag, complete with a jigsaw cross body strap. Shop the pieces at danieldiyepriye.com.

Rent designer clothes to reduce your impact


GreenGlamour aims to empower women to be bold and adventurous with their wardrobe — and not let it cost the Earth. The team are on a mission to disrupt the way fashion is consumed, creating a more sustainable and accessible circular economy.

GreenGlamour offers consumers an array of designer dresses to rent, ensuring pre-loved items still get their chance to shine, while reducing the need for fast fashion. Partnering with CoGo —a carbon-footprint calculator — GreenGlamour enables customers to track their positive climate impact when shopping. Putting sustainability and transparency at the core of all its operations, GreenGlamour has been awarded the Environmental, Social and Governance (ESG) mark.

Enjoy a 30% price reduction across its collection until 31 August 2022, using promo-code GG30 at greenglamour.co.uk.

This is an advertisement feature supplied by Living360, a new digital lifestyle destination keeping you up to date with health and fitness, food and drink, homes and gardens, beauty, travel, finance and lifestyle trends.


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